Many typical mistakes plastic surgeons make lead to chaos, anger, and unnecessary distress, but this need not be the case.
The fundamental aspects of maintaining a plastic surgery practice are frequently disregarded.
However, the effect on profit can be substantial from even the smallest changes.
Plastic surgeons’ most frequent areas of error
It’s easy to lose sight of what isn’t working when your days are filled with patient appointments, new client pitches, and surgical procedures.
Examine your business practices to see if you’re making any of these errors that could be costing you money:
FIRST ERROR: Presuming you have a team when you don’t.
The people you hire to work in your cosmetic practice are crucial.
Recruiting top talent is challenging and never-ending, yet essential to your success.
Do you think you have the right people working for you? Do they improve or detract from your teaching? Below, you’ll find further information about the most typical errors.
Plastic surgeons’ most frequent areas of error
As a mobile cosmetics industry marketing and business consultant, I’ve seen a lot.
The staff is friendly and helpful to the doctor but spooky to everyone else;
If a patient’s care coordinator believes that a rival performs a particular procedure more effectively, she may recommend that the patient go there instead.
Since the products supplied online are less expensive than those sold in the office, the receptionist directs patients there to make purchases.
So, let me rephrase my question: are you confident that you have assembled the best possible team?
Here’s something you can do to find out if you’re still unsure…
Plastic surgeons’ most frequent areas of error
It would be best to have them complete the “Daily Duties” form for a week.
All they have to do is keep track of their time on each assignment.
Get started on a Monday, and expect a response by Friday night at the latest.
This practice will teach you a lot. Some employees will perform a fantastic job and be very thorough, while others will rush through it and forget to complete several things, and still, others will not do their jobs and claim to be too busy.
You can tell at a glance who is serious about their work and committed to you and the practice and who isn’t.
FAILURE NO. 2: FORGETTING ABOUT YOUR PRESENT CLIENTELE
Do you know the leading cause of patients never returning to see you again?
It’s just not that they liked you very much. It’s not even like they didn’t obtain a decent outcome.
Plastic surgeons’ most frequent areas of error
It’s because of your apathy. They probably went to a competitor who did nurture them since you didn’t. This is one of the most frequent blunders I observe.
Maintaining regular contact with patients ensures that your practice will be the first one they think of rather than the nearest rival.
No. 3: Trusting that patients would automatically refer
How much is even one of your patients worth to you?
Plastic surgeons’ most frequent areas of error
On average, each of your patients has a network of about 200 people who look up to them.
That circle of people includes your immediate and extended families, friends, coworkers, neighbors, barbers, gym pals, etc.
What would happen if they only referred you to one patient between them? That would soon increase your patient base and revenue by a factor of two.
In that case, how can you generate recommendations? As part of your procedures, you’ve implemented several automated systems.
For instance, show your patients their pictures.
Previous to subsequent
That means you have a system to consistently take images and make them available to patients.
For sure, they desire them, as I surveyed patients for my book “Your Aesthetic Practice/What Your Patients Are Saying” and discovered:
If given the opportunity, 76% of those who wanted their before/after images said they would have displayed them to others.
However, the key to success is in the delivery. Hand them a handwritten note card with their images inside that reads, “Thank you for your trust,” and features your name, phone number, and website address prominently at their post-op appointment when they are at their most content with you and pleased about their result.
This is useful outside of the operating room as well. I suggest you apply the same method to your non-invasive procedures.
patiently given
And make a big deal out of your gift certificate offering. Many of you provide them, but you keep it a secret. What can be done to alter this?
Simple. Create a beautiful display that reads “NEED A QUICK GIFT?” and features your own personalized gift bags and tissue paper at the register.
The fact that they are standing there at the register, wallet open, credit card in hand, and sure, they may require a quick gift makes the timing so crucial.
That brings in a new customer who will likely spend more than usual that day and expands your patient base.
Fourthly, you’re not working on your practice enough; you’re just practicing.
It’s more crucial than ever to master the basics in today’s ultra-competitive era.
development spout
That includes implementing repeatable processes to bring in new patients, turn consultations into paid procedures, generate referrals from satisfied clients, and collect more testimonials.
Like in athletics, mastering the basics rather than relying on a flashy move ultimately determines success.
If you want your business to grow and thrive, you must hold regular meetings with your personnel to sharpen their abilities and your procedures.
This is the foundation upon which your trustworthiness, standing, and financial success are built.
5. There is no established marketing strategy.
The adage goes like this, “If you fail to plan, you plan to fail.”
Getting a new cosmetic patient is too expensive for you to be careless. What I mean is this…
The best dermatologist offices know it’s not just one email. There’s more than one Google ad. One tweet or Facebook update isn’t enough.
internet-based material
The key is to promote your practice to current and prospective cosmetic patients consistently so they remember you when making cosmetic changes.
Those who said “no” to you earlier were probably saying “not yet” or “not now,” and when the time is right, they’ll go to the surgeon they’re comfortable with, which we hope is you.
Please establish a yearly marketing plan with a due date and a staff member responsible for guaranteeing that it is carried out.
Here’s a case in point:
New Year, New You: January’s Overarching Theme
Karen’s January non-surgical specials should be emailed to all patients.
Sandy’s Social Media Posts: Once a Day, Twice a Week
Update Website with B/A Media and Client Feedback (Ken)
Sophia suggests sending VIP cards to the year’s best patients.
CoolSculpting demonstration (Karen) on Facebook Live.
Each practice team member is now responsible for their section of the practice’s advertising, which shifts their attention from routine activities to practice growth.
Do you not want your plastic surgery practice to run more efficiently once you have corrected the common blunders that plastic surgeons make?
Let’s chat if you need assistance getting your business engine tuned up and running smoothly.
I can demonstrate how other practices that have found success have overcome similar challenges.
Let’s talk strategy for 30 minutes, on the house.
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