The Popularity of Rose Wines

The popularity of rose wine has become a global phenomenon. With influencers toasting “rose all day” and Real Housewives sipping rosé by the pool, there’s no doubt that pink vino has taken over our social media feeds. And although it has a reputation as a summer drink, millennials and Gen Z drive sales year-round. Get the Best information about Rose Wines.

The rise of rose results from increased demand from consumers looking for lighter, refreshing wines that pair well with food. Plus, it’s perfect for those who may not be able to enjoy red or white wine due to sensitivities. “Instead of turning away from rose, these consumers are turning to it,” says Winebow Imports CEO John Downey. “They’re buying more and seeking out better quality wines.”

While the lion’s share of rose sales happen during the warmer months, it’s no longer just a summertime beverage. It’s a versatile wine that pairs beautifully with almost any food and can even be served at a cozy dinner party. Plus, it’s a great addition to cocktail culture and has made its way into many famous cocktails.

Rose wine can be made from any grape variety but typically is a blend of the most popular grapes from the region in which it’s produced. This allows for creating a wide range of flavor profiles that appeal to any palate, from zesty citrus and tart berry tones to fuller-bodied melon and cherry flavors. Rose can also contain accents such as crushed herbs, garrigue, and sea spray that add dimension to the wine.

Moreover, the versatility of rose makes it a sought-after ingredient in cocktails and other mixed drinks, with bartenders using it to create unique beverages that appeal to a new generation of wine drinkers. The growth of rose in cocktails has been so rapid that over the past year, the category has grown much faster than it did for still wine overall.

Despite the upswing in rose, there have been some challenges for the wine industry. The pandemic, high tariffs, and the growing popularity of ready-to-drink alcoholic beverages have all impacted on-premise sales. But, despite the ups and downs, rose remains a hot trend for consumers that is here to stay.

To help you find the perfect bottle of rose to fit your taste, we’ve rounded up some of our favorite picks. This sweet and fruity Provence-style rose has a light and floral nose of strawberry, raspberry, and watermelon with an elegant finish of yeast and chalk.

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