Twitter has quickly become the one social media platform without which no company or individual can afford to be. The sheer volume of business that may be transacted or performed through this popular social networking tool is reason enough to set out a little portion of your day to provide updates and communicate with your followers. Twitter can be used for various purposes, including research, website promotion, and professional networking. If you want to make the most of your time on Twitter, here are some suggestions:
Change your phone number 1.
Your advertising efforts would be futile if you couldn’t measure their success. Using a separate phone number for your Twitter account will allow you to monitor the volume of calls you receive each month, just like you would with a traditional print ad. You should reserve this phone number exclusively for your Twitter account to gauge the success of your outreach efforts.
(Hint: If you want to use Twitter as a marketing strategy, get a Kall8 phone number. With Kall8, you may divert calls from one number to another without setting up additional lines.
Second, communicate with your fans and assist them when you can.
I’ve seen a trend on Twitter: the strength of reciprocity. Whenever I’ve interacted with a follower and done what I could to aid them, I’ve come out ahead. I always try to lend a hand when I can, even if it’s just that one time I get to help one of my followers. Do your best to respond to questions as you hear them being asked. Spend the 30 seconds it takes to check out someone else’s brand-new website before giving them your honest opinion. You won’t believe how far that gets you. I have frequently engaged in both activities, and the original tweeters have often shared at least one of my tweets with their followers. This article’s takeaway is that tweeters value interaction because it makes virtual conversations feel more personal. Having a Twitter follower who follows you back can help you get more out of your tweeting.
Many businesses I’m familiar with have a Twitter account, and I’ve seen that account updated by a rotating staff roster. While this is fantastic in terms of output, it has the undesirable side effect of sending out mixed messages. As I said before, interacting with your followers is crucial. However, your followers may become confused if you come across as having multiple personas. It would be challenging for the other person to understand your dialogue through replies and provide an appropriate response. You should designate a single worker to manage your company’s Twitter account.
Considering your intended audience is very important while using a Twitter account. Everyone has seen the user with 10,357 followers but only 10,309 followers. This suggests that they share your enthusiasm for leveraging Twitter for promotional purposes. It would be ideal if that user followed you and promoted you to their 10,000+ followers, but in practice, this rarely happens.
It would be best to focus on providing value to avoid annoying the wrong people with your updates. Followers who are serious about your business will find you this way. Your followers will become more reliant on your tweets the more “free” information you provide them. There’s nothing more satisfying than knowing that your devoted fans are salivating over the prospect of your next “interior painting tip” or “advantage to using the new Adobe (latest version)” post. Giving your followers something of value to read will increase their interest in what you have to say.
Remember that every tweet is searchable in Twitter’s database while you compose your updates. You want to make it easy for people to locate you if they wish for information you can supply. To get your Twitter updates in front of thousands of people, you should include keywords or highly used search terms related to your services, the latest news, or whatever you’re trying to promote.
(For instance, instead of “Remember to use keywords in your tweets to gain more followers,” you may write, “To gain more followers on Twitter, it’s essential to use keywords like SEO, Search Engine Optimization, Twitter Tips, Gain more followers.”)
When posting updates, it’s also helpful to shorten URLs whenever possible. This will provide you more room to describe the link you’re sharing and the people looking for your tweet. Some online resources exist to help you shorten lengthy URLs for use in microblogging platforms like Twitter. To shorten a long URL to a “tiny URL” of just 25 characters, check out tinyurl.com. This works wonderfully as a Twitter update because you can utilize the remaining 115 characters to provide context for the link.
Make sure to include a link to your Twitter profile page using the “anchor text” of your name or the name of our organization whenever you publish a new blog post, update existing website content, or create a profile on another social networking site. If someone were to Google either your name or the name of your business, the Twitter page would also appear.
Feel free to contact me at nick@thisisiniquitous.com or visit Denver Internet Marketing [http://thisisiniquitous.com] for more information about our services and social networking, including how Twitter can benefit your search engine optimization [http://search-engine-optimization-group.info] campaign.
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