GRIN Technologies allows shops to test battery packs at programmable currents. This system works well with various types of electric bike motors – direct drive systems and gear drive motors – for testing purposes.
Brands who utilize GRIN can manage every stage of the influencer recruitment and management process–from recruiting influencers, creating campaign briefs, working relationships, and measuring ROI all within one platform.
GRIN is a software-as-a-service (SaaS) provider of workflow processes and a system of record for a company’s influencer marketing initiatives.
GRIN’s influencer marketing platform assists brands in managing and scaling influencer programs effectively, from recruiting creators and fulfilling product orders, revenue tracking and aggregation, managing influencer relationships, and collecting content to analytics on campaign performance and return on investment (ROI).
GRIN Software allows DTC ecommerce brands to find and recruit social media content creators for collaborations while managing the process of increasing brand awareness, sales growth, and customer base expansion. Unlike traditional influencer networks that act as middlemen between brands and creators, this platform enables direct relationships between brands and creators – eliminating third-party managers as necessary.
Search tools can help brands locate creators, while the Creator Marketplace allows brands to collaborate with social media content creators. In addition, users can monitor and measure the results of an influencer campaign, including reach, engagement, and average order value metrics.
As of 2018, GRIN serves over 32 million users and 300,000 businesses globally. This global company thrives with an estimated annual revenue of $1 billion and over 800 workers headquartered in San Francisco, California.
Some years back, GRIN introduced an “influential customer” feature that allowed marketers to identify potential influencers by analyzing customers’ purchasing behavior on Instagram. If a customer purchased products from three different creators within Instagram’s bio, this platform would generate a list of those influencers as possible prospects, according to Dickieson.
Recently, the Influencer Marketing Platform introduced a tool enabling marketers to design and optimize entire creative campaigns from start to finish. It can assist marketers with planning and budgeting needs, creating visual storyboards for campaigns, and finding influencers to collaborate with.
Recently, the company added a document management and automation Bot to their platform – the Export to GRIN Bot allows users to automate sending data directly into GRIN API by simply adding it into workflows – taking minutes and no coding skills for setup!
GRIN’s software is designed to help direct-to-consumer (DTC) brands manage their influencer relationships.
GRIN’s software was developed to assist direct-to-consumer (DTC) brands in managing their influencer relationships effectively. Their platform features tools for managing sourcing, relationship management, content creation, campaign tracking, reporting, and attribution – available as a subscription.
GRIN Influencer Marketing Platform assists businesses in recruiting influencers to promote their products and services. Furthermore, it allows brands to manage influencer relationships and campaigns from a single dashboard and measure influencer marketing programs’ success.
GRIN can also integrate with numerous applications, including email and social media platforms, to allow marketers to share campaign data among team members and stakeholders easily. Utilizing one platform for influencer marketing efforts will streamline this process and save both time and effort.
Significant brands, like Warby Parker and Harry’s, use GRIN technology. Their platform helps identify influencers and organize them into groups so that companies can create targeted ad campaigns more efficiently. Furthermore, it helps measure the effectiveness of movements as well as track results over time.
Crunchbase reports that the company has amassed more than $113 million in venture capital funding from Lone Pine Capital, BOND, and other investors such as leading content creators and Lone Pine Capital. Most recently, it announced plans to cut costs and lay off staff to save costs.
Although GRIN has long been considered the go-to platform for direct-to-consumer influencer marketing, the company faces increased competition from newer platforms like Meta. Recently, GRIN had to align its APIs with Meta’s, leaving some users disgruntled. BANKNOTES reached out to GRIN but has not received an official response by publication time.
In March, GRIN launched a tool designed to assist brands in finding content creators and influencers for recruitment purposes. Their platform makes it possible to identify talent across Instagram, TikTok, and YouTube platforms; additionally, they are building out a centralized hub to coordinate influencer collaboration and manage all aspects of production and distribution processes for content production and distribution processes.
GRIN’s influencer marketing platform is designed to help DTC brands connect with influencers.
Grin’s software assists brands with engaging influencers, tracking campaign performance, and streamlining day-to-day management tasks. Brands can use the platform to find prospective influencers, build relationships with creators via Influencer CRM software and repurpose influencer content into ads, websites, and social media accounts for use by their brand or repurpose content from influencers repurposed from this source. Furthermore, Grin can monitor engagement metrics as well as create campaign reports.
GRIN stands out from other influencer marketing platforms with its extensive network of influencers and excellent reputation in the industry, evidenced by customer feedback on G2. Unfortunately, their pricing model can be prohibitively costly for small and mid-sized businesses.
GRIN stands out from its competition by offering an upfront pricing structure and free trial period, making the company appealing to ecommerce companies such as MVMT Watches, Lume Cube, and others that depend on social media for growth by seeding products to influencers.
MailChimp, HubSpot, and Stripe are among the many third-party platforms this software supports, while its dashboards provide data on campaign performance, such as ROI and reach. Furthermore, its influencer identification feature identifies top performers while recommending new talent – available from any web browser or mobile device!
GRIN provides brands with more than just influencer marketing services; its tools also assist brands in managing their social channels effectively. Specifically, its ad manager allows users to create and manage ads across platforms such as Instagram and TikTok and easily manage budgets and schedules – and is offered on an ongoing subscription basis.
Ad Manager can be utilized by any brand with social media presence. Its user-friendly design enables easy customization of ads for each channel and access from both browser and mobile device, along with real-time communication between influencers and marketers in real time and marketers in real-time. Furthermore, third-party apps may also be integrated seamlessly.
GRIN’s influencer marketing platform is designed to help DTC brands manage their influencer relationships.
GRIN is an influencer marketing platform designed to assist DTC brands in managing their relationships with influencers more efficiently. This includes helping brands locate influencers, manage campaigns, and track results of campaigns; streamline product gifting management by importing products directly for influencers to choose; track email opens/clicks as well as communicate effectively during each phase of a campaign; as well as simplify influencer product gifting management with brands providing import/export capabilities and streamlining development giving direction through this system; streamline influencer product granting control by import/export functionality allowing brands to import/export products directly for influencer selection by brands allowing influencers themselves importing them all directly or via this platform.
GRIN stands apart from other influencer marketing tools by taking an author-centric approach to help brands form authentic relationships with their audiences. This includes providing a dedicated management suite for managing influencer partnerships such as campaign setup, tracking payments, and reporting; automating influencer discovery to meet your brand values, goals, and voice; as well as using search tools that return detailed results of influencers who match up perfectly; the platform provides credibility scores to assess how genuine an influencer may be; additionally it has lookalike tools to analyze performance of influencers used alongside lookalike tools allowing brands to gain an accurate assessment of influencer performance analysis of influencers who align perfectly.
GRIN offers seamless integrations with eCommerce platforms, making product gifting and shipping management more straightforward for influencers. Furthermore, its analytics and reporting modules provide insights into your campaign success, such as reach, engagement, and ROI measurements, in addition to helping identify top influencers. Finally, its custom list feature lets you easily rework with the best-performing ones!
The GRIN platform is intuitive and clean in user interface design, making its use simple for even novice users. Unfortunately, some have experienced issues with its scalability and functionality – mainly when importing large lists of influencers into the system – while also not supporting recurring payments – something some brands might find problematic.
Despite these concerns, GRIN remains well-positioned to continue growing and expanding its business and industry presence. Recently, they completed a $113 million Series B funding round led by Lone Pine Capital with participation from existing investors such as The Chainsmokers, Danielle Bernstein, and Jay Simons of BOND, among others. This new funding will support continued innovation within Creator Economy platforms like their all-in-one influencer management platform.
