3. Eco-Friendly
Coalatree, as an eco-minded brand, crafts outdoor apparel and gear using transparent criteria for sustainability. They focus on durable, repairable fabrics like Tencel and organic cotton, avoid toxic finishes and materials, utilize recyclable packaging, produce most goods within their facilities, and pay workers above the legal minimum wage – these are hallmarks of success for any business!
“Joy to the Fishes in the Deep Blue Sea Fish” refers to Grateful Dead’s song “Ripple.” It can be understood as affirming our interdependence as living things and a call for environmental conservation, themes central to hippie ideology. Wear your Storm Relief Tee to symbolize solidarity with communities affected by recent natural disasters.
